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Diversatech '48 Fiat Fuel Altered
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DIVERSATECH, Inc. had it's humble beginnings in 1984 when founder Haskel Zeloof,
who was a college industrial arts teacher at the time, accepted an
offer to design a product for Scott Paper Company. That first prototype,
of a stainless paper towel dispenser, led to orders for large quantities
of sheet metal parts that were designed, assembled and packaged in
the dining room of Haskel's house in Trenton, NJ. The sheet metal
fabrication had to be contracted out, as he had no shop in which to
do the work. This proved to be very frustrating, as Haskel's high
standards were hard to satisfy in the real world. In 1986, as the
volume of orders increased, Haskel quit teaching and rented a 4,000
square foot space which he quickly filled with metal working equipment
and eventually a roster of talented craftsmen to do the work to his
high standards.
In 1999, Haskel expanded the scope of his business
to encompass his life-long passion of drag racing. He began by building
a '48 Fiat Fuel Altered which then became a test vehicle for new
products and innovations. Many of these high-quality components
have been race-tested by professionals such as Amato Racing, Carrier
Brothers Racing, and Doug Herbert Racing. The Diversatech car can
be seen racing at both local and national events including Maple
Grove Raceway in Reading, PA, Atco Raceway in Atco, NJ, and Raceway
Park in Oldbridge Township, NJ. In June 03, at the 1st Annual
Holley National Hot Rod Reunion in Bowling Green, KY, the team made
it to the final round. Plans include continuing to race locally
and to expand to more national events.
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